200 enrolments in just under three months
Replacing word of mouth with a predictable weekly flow of enquiries.
- Enrolments in under 3 months
- 200
- Months
- <3
- Predictable enquiry flow
- Weekly
The challenge
Demand was uneven. Some weeks brought plenty of enquiries and others almost none, and there was no reliable way to see which activity actually led to an enrolment. Leads went cold while they waited for a reply. Growth depended on luck.
What we did
- 01Diagnosis first. We mapped how learners found the provider, where enquiries stalled and which stages cost the most enrolments, before spending on any campaign.
- 02Paid social built for enrolment. Meta campaigns aimed at the right learners for each course, optimised for qualified enquiries rather than cheap clicks.
- 03Speed to lead. Automated WhatsApp and email responses reached every new enquiry within moments, answered the common questions and moved ready learners to the next step.
- 04Structured follow-up. A CRM pipeline tracked every learner by stage, with automated nudges for anyone who hadn’t yet enrolled.
- 05Weekly adjustments. We reviewed results against intake dates and capacity, then shifted budget and messaging towards what was producing enrolments.
The result
- 200 enrolments in almost three months
- A predictable weekly flow of enquiries instead of peaks and troughs
- Clear visibility of which channels and messages led to enrolments
Why it worked
The growth didn’t come from spending more. It came from fixing how enquiries were handled and putting the budget behind what worked.
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