300+ students enrolled in under three months
A steady, compliant flow of eligible learners to fill funded Level 3–7 cohorts.
- Students enrolled in 10 weeks
- 300+
- Weeks
- 10
- Channels, one system
- 5
The challenge
Funded qualifications come with real cohort targets, fixed intake dates and strict eligibility rules. Enquiries that look good on paper but don’t qualify waste admissions time and miss targets. The provider didn’t need more clicks. It needed more of the right learners, enrolled before each intake closed.
What we did
- 01Targeted paid social. Meta campaigns built around the courses, the eligible audiences and the intake dates, with messaging that set expectations on eligibility upfront so unsuitable enquiries filtered themselves out.
- 02Instant WhatsApp response. Every enquiry got a fast, automated first reply and a few qualifying questions, so admissions spoke to ready, eligible learners instead of cold leads.
- 03A CRM nothing slipped through. Each lead was tracked from enquiry to enrolment, with automated follow-up for anyone who went quiet.
- 04Email nurture. Applicants who hadn’t yet committed were kept warm with reminders, deadlines and answers to common questions.
- 05Referral and partner channels. Alongside paid campaigns, we built relationships with agents and referral consultancies who already worked with the learners the provider wanted.
The result
- 300+ students enrolled in under three months
- A consistent weekly flow of eligible, qualified enquiries rather than one-off spikes
- An admissions team spending its time on learners likely to enrol
Why it worked
Enrolment is won or lost in the gaps: the slow reply, the unqualified lead, the follow-up nobody sent. We fixed the gaps first, then scaled the traffic into a system that could handle it.
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